We began by developing a content strategy for both LinkedIn and Instagram, developing a narrative that was both informative and emotionally resonant. With the sensitive nature of climate-related mental health in mind, we focused on human-centered storytelling that highlighted the urgency of their cause, while also offering hope and support through their innovative app.

The content was designed to not only inform but inspire action, focusing on the real, personal impact of climate change on mental health and the steps OSO.earth was taking to address it. Every post, every message, was carefully thought out to reflect the core values of the brand and to connect with an audience that needed both knowledge and reassurance.

Not only did the campaign effectively raise awareness, but it also led to a 140% increase in Instagram followers—a clear indicator that the messaging had truly resonated.