From there, we created a content strategy that spoke directly to three distinct audiences—each with their own needs and desires. The goal was to craft content that not only showcased the tablecloths but also invited people into the brand’s story. We leaned into the simple, quiet beauty of everyday moments—Sunday lunches, baking with loved ones, or a peaceful cup of tea.

The content we created felt lived-in, reflecting a slower, more thoughtful pace. Every post spoke to the audience in a way that felt natural and relatable, giving the brand an authentic voice and presence.

The results were more than just numbers—they were a reflection of a deeper connection:

• 1,062% increase in Instagram reach

• 117% rise in profile visits

• 275% growth in Facebook followers

• 23% uptick in Pinterest engagement

But the true success lies in the brand’s shift toward a clearer, more authentic voice. Wipe Easy Tablecloths now feels more than just a product—it feels like a trusted part of everyday life, with a story that’s as simple and meaningful as the moments it helps create.

This is the kind of marketing we believe in—thoughtful, intentional, and beautifully made.